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From Nazi Inspiration to National Movement: The Surprising Story of How the Women’s League of Health and Beauty Shaped Fitness Culture

The Women’s League of Health and Beauty began in 1930, founded by Mary Bagot-Stack. Mary was a forward-thinking woman who saw the need for women to stay active and healthy. She believed in the power of movement and exercise, which was not common at the time. Her daughter, Prunella, was just 15 years old when the League started.

Mary Bagot-Stack’s Early Vision

Mary Bagot-Stack was a pioneer in the world of fitness. She wanted to create a place where women could come together and exercise. Her idea was simple yet revolutionary: women of all ages and backgrounds could join and benefit from regular physical activity. The League’s motto, “Movement is life,” captured Mary’s vision perfectly. It showed her belief that staying active was key to living a healthy life.

From Nazi Inspiration to National Movement: The Surprising Story of How the Women's League of Health and Beauty Shaped Fitness Culture
Lady Prunella Douglas-Hamilton, formerly Prunella Stack, on Jan. 12, 1939, leader of the Women’s League of Health and Beauty.
From Nazi Inspiration to National Movement: The Surprising Story of How the Women's League of Health and Beauty Shaped Fitness Culture

When Mary Bagot-Stack died in 1935, Prunella took over the League. Despite her young age, Prunella was determined to keep her mother’s dream alive. She worked hard to grow the League, and her efforts paid off. By 1938, the League had spread beyond Britain to Canada, Australia, and Hong Kong, boasting a membership of 170,000 women.

The Rise of Women’s Fitness in Britain

During the 1930s, the idea of women participating in fitness and physical activities was becoming popular in Britain. This was a time when many women were seeking new ways to stay healthy and fit. The Women’s League of Health and Beauty was at the forefront of this movement. They offered classes that included exercises like pilates, aerobics, dance, and yoga. These activities were designed to be fun and engaging, helping women to stay active and healthy.

Prunella’s Role and Achievements

Prunella Bagot-Stack was not only a leader but also a symbol of the League’s spirit. She continued her mother’s work with great dedication. In 1937, she was invited by a Scottish Member of Parliament to open a new school swimming pool. During this event, she met Lord David Douglas-Hamilton, the youngest son of the 13th Duke of Hamilton. They quickly fell in love and got married. After their honeymoon, they even went mountaineering together in the Alps, showing their shared love for physical activity and adventure.

From Nazi Inspiration to National Movement: The Surprising Story of How the Women's League of Health and Beauty Shaped Fitness Culture
Gertrud Scholtz- Klink, leader of the German women’s organisations, and considered by Adolf Hitler to be the perfect German woman, paid a visit to the Women’s League of Health and Beauty headquarters in London. The Nazi women’s leader, Gertrud Scholtz-Klink, left, with Lady Douglas-Hamilton, formerly Prunella Stack, head of the Women’s League of Health and Beauty, during her visit to the headquarters of the league in London, on March 8, 1939
From Nazi Inspiration to National Movement: The Surprising Story of How the Women's League of Health and Beauty Shaped Fitness Culture
Lady Douglas Hamilton (formerly Miss Prunella Stack) is leading a team of teachers of her famous league of health and beauty on a mission to Sweden, where they will demonstrate British fitness training methods at the Lingiad in Stockholm. Lady Douglas Hamilton (Prunella Stack) at right coaching some of her health and beauty girls in their exercises on April 21, 1939, in London, United Kingdom, during a rehearsal for their Swedish visit.

In 1938, Prunella led a delegation from the League to an international congress of physical fitness in Hamburg, Germany. This was a significant event as it showed the League’s growing influence on a global scale. However, during this visit, Prunella was uneasy about the Nazi Strength Through Joy program. This program aimed to promote physical fitness among Germans, but it was also a part of the Nazi regime’s propaganda. Despite her concerns, Prunella courteously hosted a German return visit the following year.

The League During Wartime

As World War II approached, the Women’s League of Health and Beauty faced new challenges. Many women from the League volunteered for war service, showing their commitment to their country. Prunella herself moved to Dorset to take care of her two young sons during the war. Despite these challenges, the League continued to promote fitness and health among women.

From Nazi Inspiration to National Movement: The Surprising Story of How the Women's League of Health and Beauty Shaped Fitness Culture
From Nazi Inspiration to National Movement: The Surprising Story of How the Women's League of Health and Beauty Shaped Fitness Culture

The League’s Philosophy and Impact

The League’s motto, “Movement is life,” was more than just words. It was a call to action for women everywhere to embrace physical fitness. However, it is important to note that the League’s first stated aim was to cultivate “racial health.” This reflected the imperialist and elitist views of the time, which also had racist undertones. Despite these controversial aspects, the League managed to appeal to a wide range of women. It attracted 60,000 members, offering them a sense of community and a way to stay fit.

The League was unique because it combined modern, commercial appeal with traditional values. It attracted older women who valued service and maternal roles, as well as younger women looking for new ways to stay fit. This blend of old and new helped the League grow and thrive.

A New Era of Women’s Fitness

The Women’s League of Health and Beauty played a crucial role in the development of women’s fitness. Before the League, there were few opportunities for women to exercise together. The League changed that by offering classes that were accessible and fun. This gave women a chance to stay healthy and fit in a supportive environment.

The League also introduced new forms of exercise to Britain. Activities like pilates, aerobics, dance exercise, and yoga were not common at the time. By offering these activities, the League helped to popularize them and make them a part of everyday life for many women.

Prunella Bagot-Stack: A Pioneer in Women’s Fitness

Prunella Bagot-Stack’s leadership was crucial to the League’s success. She continued her mother’s work with passion and dedication. Her efforts helped to grow the League and spread its message of health and fitness to women around the world. Prunella’s work did not stop with the League. She continued to promote fitness and health throughout her life, becoming a respected figure in the world of women’s fitness.

From Nazi Inspiration to National Movement: The Surprising Story of How the Women's League of Health and Beauty Shaped Fitness Culture
The Women’s League of Health and Beauty, under its Director, Prunella Stack (Lady David Douglas-Hamilton), centre, opened its Autumn season with a mass reunion class at the New Hall of the Royal Horticultural Society, London. Some of the nine hundred members of the League from all over the country were there to participate in the exercises. Left to right; Joy Flanaghan, Doris Dewar, Janet Worth, Joan Hopgood, Prunella Stack, Diana Farmer, Hazel Wade, Patricia Browne and Joyce Burrows, 1947

The Women’s League of Health and Beauty left a lasting legacy. It showed that women could come together to stay fit and healthy. It also helped to change attitudes towards women’s fitness. Before the League, many people believed that physical activity was not suitable for women. The League challenged this idea and showed that women could be just as active and fit as men.

The League also played a role in the development of modern fitness activities. By introducing pilates, aerobics, dance exercise, and yoga to Britain, the League helped to lay the groundwork for today’s fitness industry. These activities are now a regular part of many people’s fitness routines.

Written by Rachel Mitchell

Rachel Mitchell is a vintage fashion enthusiast with a passion for all things retro. She is interested vintage fashion styles, trends, and accessories, and provides tips and tricks for incorporating vintage pieces into modern wardrobes.

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