These advertisements appeal to ethos because they establish their credibility as highly rated and popular sports. As a result, prospective customers have a good impression of the location. Many people spent their free time at the BPA Fun Center in the 1960s. BPA was a famous bowling alley.
The advertisements convey a special message. Semiotic elements, as well as ethos, logos, and pathos, are intentionally incorporated by the illustrators to enhance the promotion. They use eye-opening strategies to capture the readers’ attention. Once the viewer is engaged, they can read further into the message and buy the product. Throughout history, this has been a very effective technique. Modern advertisements often use attention strategies as well since they are effective. To make their message more compelling, illustrators can employ various advertising techniques.