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What San Jose, California looked like in the Roaring 1920s

San Jose in the 1920s was a city on the rise. As the third largest city in California, it was a vibrant community with a mix of agriculture, burgeoning industry, and cultural development. The decade was marked by significant changes and events that shaped its future.

Life in the 1920s

Life in San Jose during the 1920s was a blend of small-town charm and urban growth. The population was around 40,000, and the city was known for its friendly neighborhoods and community spirit. People enjoyed a slower pace of life compared to today, with many residents working in agriculture or small businesses.

Transportation was evolving. Automobiles became more common, and the city saw improvements in its road infrastructure. The advent of cars changed daily life, making it easier for people to travel to work and leisure activities.

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Famous Places and Events

One of the most famous places in San Jose during the 1920s was the Winchester Mystery House. This sprawling mansion, built by Sarah Winchester, attracted visitors with its mysterious staircases, doors leading to nowhere, and unique architecture. It became a popular tourist attraction and remains a historical landmark.

The Civic Auditorium, built in 1936, was another key location. While it opened just after the 1920s, its planning and construction began in this decade. It became a central venue for community events, concerts, and public gatherings.

In 1927, San Jose saw the grand opening of the Sainte Claire Hotel. This luxurious hotel was a symbol of the city’s growth and prosperity. It offered elegant accommodations and became a hotspot for social events, attracting visitors from across the state.

Economy and Industry

The economy of San Jose in the 1920s was primarily driven by agriculture. The city was known as the “Valley of Heart’s Delight” due to its fertile land and abundant orchards. Prunes, apricots, and cherries were major crops, and the canning industry thrived. Companies like the California Prune and Apricot Growers Association played a significant role in the local economy.

Industrial growth was also notable. San Jose was becoming a hub for innovation and manufacturing. Companies producing agricultural equipment, food products, and consumer goods set up operations in the city, providing jobs and boosting the economy.

The financial sector saw growth as well, with the establishment of new banks and financial institutions. These developments helped support the city’s expanding business activities and population.

Construction and Infrastructure

The 1920s were a time of significant construction and infrastructure development in San Jose. The city invested in modernizing its roads and public services to accommodate the increasing population and automobile traffic.

One of the major construction projects was the building of new schools to serve the growing number of children. San Jose High School, one of the oldest high schools in California, expanded its facilities during this period.

Residential construction boomed, with new neighborhoods and housing developments springing up. The architecture of the time reflected the popular styles, including Craftsman bungalows and Spanish Colonial Revival homes. These houses added to the charm and character of the city.

Restaurants and Food

Dining in San Jose in the 1920s offered a variety of options, reflecting the city’s diverse population. Local restaurants served hearty, traditional American fare, with diners and cafes being popular spots for socializing.

One notable restaurant was Original Joe’s, which opened in 1937 but was rooted in the traditions established during the 1920s. It became famous for its Italian-American cuisine, offering dishes like spaghetti and meatballs, steak, and seafood. Restaurants like this laid the groundwork for San Jose’s culinary scene.

Farmers’ markets were also common, where residents could buy fresh produce directly from local growers. These markets were a staple of community life, offering a wide array of fruits, vegetables, and homemade goods.

Entertainment and Culture

Entertainment in San Jose during the 1920s was lively and diverse. The city had several theaters, including the Liberty Theater and the Jose Theater, where people enjoyed silent films and live performances. Vaudeville shows, featuring a mix of comedy, music, and dance, were particularly popular.

Music played a big role in social life. Jazz, a new and exciting genre, captivated audiences. Dance halls and speakeasies, though technically illegal during Prohibition, provided venues for people to enjoy music and dance the night away.

San Jose State Teachers College, now known as San Jose State University, was a center of cultural activity. The college hosted lectures, performances, and sporting events, contributing to the city’s intellectual and cultural growth.

Social Issues and Movements

The 1920s in San Jose, like much of the United States, was a time of social change. Prohibition, which lasted from 1920 to 1933, had a significant impact. While alcohol was banned, speakeasies operated secretly, and bootlegging became common. This period also saw the rise of organized crime related to the illegal alcohol trade.

Women’s suffrage, achieved nationally in 1920, empowered women in San Jose to become more active in civic life. Women began to take on more prominent roles in business, education, and community organizations.

The city also grappled with issues of immigration and labor rights. San Jose’s agricultural industry relied heavily on immigrant labor, leading to tensions and advocacy for better working conditions and fair wages.

Education and Public Services

Education was a priority in San Jose during the 1920s. The city expanded its public school system, building new schools and improving existing ones. San Jose State Teachers College played a crucial role in training teachers who would go on to educate the next generation.

Public services, including healthcare and transportation, saw improvements. The city built new hospitals and expanded medical services to cater to the growing population. Public transportation systems were upgraded, making it easier for residents to move around the city.

Fashion and Lifestyle

Fashion in San Jose during the 1920s reflected the broader trends of the decade. Women embraced the flapper style, with shorter hemlines, bobbed haircuts, and a more relaxed attitude toward traditional gender roles. Men’s fashion also evolved, with more casual styles becoming acceptable in everyday wear.

Leisure activities included picnics in the park, visits to local swimming holes, and community events. The people of San Jose enjoyed a strong sense of community, with neighbors often gathering for social activities and celebrations.

Technology also began to change daily life. The introduction of radio brought entertainment and news into homes, connecting residents to national and international events. Telephones became more common, making communication easier and more efficient.

San Jose in the 1920s was a city of growth and change, with a rich blend of agriculture, industry, and culture. The decade laid the foundation for its future development, shaping it into the vibrant community it is today.

#1 Group portrait of cyclists, San Jose Bicycle Day, May 5 ,1923

#2 Confiscated stills in front of the San Jose courthouse, 1925

#5 Exterior of the Biceglia Building, also showing exterior of Frisco Furniture Store, 1928

#7 Tree-planting ceremony on the grounds of San Jose State Teachers College, San Jose, 1925

#8 Burrell Building, Standard Furniture Company, San Jose, California, 1925

#10 San Jose Rubber Works 51 South Third Street, 1920s

#11 San Jose Nursing Department Members, Superintendents and Staff, 1925

#12 Columbia Hospital in downtown San Jose at Market Street and Auzerias Avenue, 1920

#13 Freight train on Fourth Street in downtown San Jose, 1920s

#14 Porter Building, 1920s

Porter Building, 1920s

Automobiles and pedestrians on street in front of the Porter Building at Santa Clara Street and Second Street, San Jose, demolished in 1947.

#17 Automobile, tractor, and hay-filled cart in a field in Evergreen, near San Jose, California, 1920

#18 Threshing activity seen from a distance in an expansive field in Evergreen, near San Jose, California, 1920s

#19 Commercial card titled “Winchester Mystery House, Near San Jose, California, 1920s

#20 Porter Building, on the Northeast Corner of Second and Santa Clara Streets, San Jose, 1925

#23 Woman pulling car with teeth, San Jose, California, 1926

#27 Men working canning machines at Hunt Brothers Packing Company. Cannery was located at 361 North Fourth Street, San Jose, 1925

#30 Butcher Electric modernized the electrtical fixtures in the Red Star Laundry, 1928

#31 Knights of Columbus Building, 40 North First Street; built in 1926 Had swimming pool on fourth floor, 1926

#33 Bernard Panella Hauling Co. truck and trailer loaded with fruit boxes. In the background is the Artana building located at 349 West Santa Clara Street, 1922

#34 Downtown San Jose from Wyckoff’s offices, including St. James, the old Post Office (later library and San Jose Museum of Art), as well as the City Hall, 1920s

#35 Exterior view of the Casa de Pedrorena, the first frame house built in Old Town, 1920

#39 The Shaw Warehouse & Forwarding Company and E. H. Renzel Wholesale Grocers, 1920s

#42 Pathfinders sitting on hillside overlooking valley, 1920s

#43 Naptime for the Pathfinders after their hike at Inverness, 1920s

#45 O’Brien’s Ice Cream Store and Candy Factory, 1928

#46 San Jose Street scene with electric light tower, 1920

#47 Dirt drive, lined with rocks, leading to Schuhardt’s at La Honda, 1920s

#48 Muirson Label Company employees standing in front of the Muirson building located at 435 Stockton Avenue, 1923

#59 FMC Equipment Preheater, Sterilizer, and Cooler, 1927

#65 United States Products Corporation exterior, 1926

#66 Eddie Rickenbacker with biplane and automobile, 1925

#70 Truax & Drew’s Garage on North side of Franklin Street between Main and Franklin, Santa Clara, 1920

#71 Northern California Members 1929 California Legislature, 1929

#73 A large piece of equipment is being manoeuvred out of building onto railway car below, 1924

#74 Peninsular Railway Car No. 108 speed eastbound along Stevens Creek Road, 1920s

#76 College of the Pacific building, women strolling in front of building, 1925

#77 The wooden frame building on the right is the old Renzel house, 1920s

The wooden frame building on the right is the old Renzel house, 1920s

The wooden frame building on the right is the old Renzel house, located on South First Street.

#78 Looking down hill, from print shop to restaurant, 1928

#80 Sunnyvale Garage, William Cockrell & N. Nielsen, 1922

#81 FMC Equipment Preheater, Sterilizer and Cooler, 1927

#82 Parachutist landing, 1920s

Parachutist landing, 1920s

A parachutist lands at an air field. Stunt flyers were attracted to Phelan Field, a large tract of open land extending from First Street to the Southern Pacific Railroad's Fourth Street tracks. To make the event even more spectacular, parachutists such as the one in this picture were added.

#85 Canello Hayes Canello Ford Lincoln Dealership, 1923

#90 Lick eclipse expedition camp near Ensenada, Mexico, 1923

#91 Small house nestled up against wooded hillside. Two cars are parked alongside the dirt roads, 1920s

#92 Pathfinders at Vill-del -Leau – beach area with rock outcropping in background, 1926

#93 Sargent’s Frozen Foods/Ice Sickle Zero Storage, 1920s

#95 Front of large estate with gate, possibly one of Sarah Winchester homes, 1922

#98 Henrietta Escobar (Bernal) playing the Guitar in New Almaden Parade, 1920s

#101 Penitencia Creek Bridge on King or Capitol, 1920

#104 Calkins Ranch (line of automobiles and people in field), 1925

#105 Transporting fruit for canning by open truck, 1925

#106 San Jose, Market Street and West Santa Clara Street, 1925

#107 Car in front of the Market Street Post Office, 1921

#108 Main Office of Richmond Chase Company, Plant Number 7, San Jose, 1920s

Main Office of Richmond Chase Company, Plant Number 7, San Jose, 1920s

Main Office of Richmond Chase Company, San Jose, California. The building is stucco with a tile roof on a corner lot, with railroad tracks running in front of the building.

#109 Hotel Sainte Claire viewed from the grounds of the Municipal Auditorium, 1920s

#113 Hunt Brothers Packing Company, 1920

Hunt Brothers Packing Company, 1920

Hunt Bros. San Jose" written on back of photograph. The Hunt Bros. cannery was located at 361 North Fourth Street, San Jose. This shows the back of a factory, with railroad tracks and a paved road. An automobile is parked on the road.

#114 San Jose High School, 1920

San Jose High School, 1920

View of San Jose High school looking south from San Fernando Street. A path lined with flowers and lawns lead to the main entrance. A man stands on the left by the front gate. A large flag flies from the flagpole in front of the school. The entrance in the center leads to administrative offices and an auditorium. The school is built in the Mission Revival style with flanking bell towers. The wings on either side hold classrooms. This school was built on the site of the old high school destroyed in the 1906 earthquake. The school was moved in 1952 when adjacent San Jose State College needed space to expand.

#115 High frequency transmitter, built by Heintz and Kaufman, 1923

#116 Elks Building, 1921

Elks Building, 1921

View of San Jose High school looking south from San Fernando Street. A path lined with flowers and lawns lead to the main entrance. A man stands on the left by the front gate. A large flag flies from the flagpole in front of the school. The entrance in the center leads to administrative offices and an auditorium. The school is built in the Mission Revival style with flanking bell towers. The wings on either side hold classrooms. This school was built on the site of the old high school destroyed in the 1906 earthquake. The school was moved in 1952 when adjacent San Jose State College needed space to expand.

#117 Peter Andreucetti in front of the Purity Baking Company building, 1925

Peter Andreucetti in front of the Purity Baking Company building, 1925

Peter Andreucetti in front of the Purity Baking Company building located at 288 South Market Street about 1929. The Andreucetti family was very prominent in San Jose.

#120 Businesses on the East side of South First Street, 1925

#123 The Triangle Service garage located at East Williams Street, 1925

#128 First full length (de Forest) newsreel with sound on film, 1927

#129 Three men next to De Forest Phonofilm matinee sign, 1925

#130 The Salvation Army truck at 211 South Market Street, 1925

#132 North First Street looking south, 1928

North First Street looking south, 1928

This view looking south from the 100 block on North First street in San Jose shows a section of the business district. From the left are the Knights of Columbus building, Commercial Building, Bank of San Jose and the towering Bank of Italy. The street is crowded with several pedestrians on the sidewalk and cars parked on either side of the street.

#133 Kinghts of Columbus Building, 1928

Kinghts of Columbus Building, 1928

The Knights of Columbus 4-story building at 40 North First Street. Cars are parked in front of the building.

#134 Administration Building, U.S. Naval Air Station, Moffett Field, 1929

#135 School Buses at Live Oak High School in Morgan Hill, 1924

School Buses at Live Oak High School in Morgan Hill, 1924

The buses are filled with students, some of whom are looking through the bus windows toward the photographer. A few students stand outside the bus. Live Oak High School building can be seen behind the buses.

#139 Holiday shoppers, 1924

Holiday shoppers, 1924

The intersection of Market and Santa Clara Streets is crowded with holiday shoppers in 1924. Hart's, on the southeast corner, was a major department store downtown for over 100 years.

#140 Opening of the California Theatre, 1927

Opening of the California Theatre, 1927

Opening day of the new California Theatre. A movie "palace" on South First Street, it changed its name to the Fox Theater in 1955, closed in 1973, and reopened as the California Theatre in 2004 after extensive renovations.

#141 Louise A. F. Kelley House, 1929

Louise A. F. Kelley House, 1929

This residence was designed by Charles Greene for Louise A. F. Kelley, built on land originally owned by her father Judge Lawrence Archer, prominent San Jose attorney, mayor, state legislator, judge and fruit grower. Louise called the estate "Ar-Kel Villa" and it remained part of Kelley Park until it sustained severe fire damage in 2012.

#142 Bank of San Jose, 1922

Bank of San Jose, 1922

Electric streetcar traveling on First and Santa Clara Streets. The Beans Building on the right was home of the Bank of San José, built after the old structure was damaged beyond repair in the 1906 earthquake. It was acquired by the Bank of Italy in 1927, and demolished in 1947.

#143 South First Street at Fernando, 1927

South First Street at Fernando, 1927

South First at San Fernando, looking north, c. 1927. The jewellery store W. C. Lean was located downtown for nearly 100 years. The First National Bank nine-story addition is seen under construction.

#145 Holy City, San Jose, 1929

Holy City, San Jose, 1929

From left, the town's restaurant, movie house and printing press. Holy City was founded as a religious colony by William E. Riker - a man for whom scandal followed. It survived as a tourist attraction for motorists driving to San Jose the Old Santa Cruz Highway before the construction of State Route 17.

#149 The James Lick Observatory, 1928

The James Lick Observatory, 1928

The James Lick Observatory on Mount Hamilton's summit at 4209 feet, San Jose, California, circa 1928. Opening in 1887, it was the world's first permanently occupied mountain top observatory.

#153 Del Monte Plant 51 Cannery Workers, Building A, 1926

#155 Bisceglia Bros. Canning Co., located at South 1st Street, San Jose, 1925

Bisceglia Bros. Canning Co., located at South 1st Street, San Jose, 1925

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Written by Aung Budhh

Husband + Father + librarian + Poet + Traveler + Proud Buddhist. I love you with the breath, the smiles and the tears of all my life.

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