In February 1976, the Philippines played host to an extraordinary musical event that would go down in history. The Jackson 5, featuring the young Michael Jackson, arrived for a week-long concert tour, marking a significant moment in the country’s entertainment history. Before Michael Jackson ascended to the zenith of pop music as the King of Pop, he was part of The Jackson 5, a group that dominated the charts in the 1970s. This family act from Gary, Indiana, was not just another pop group; they were a global phenomenon. Yet, their visit to the Philippines remains a relatively untold chapter in their illustrious career.
The Concert Series: Love Jive
The Jackson 5’s visit centered around the Love Jive concert series, a set of performances that would see them grace the stages of the Araneta Coliseum and the Folk Arts Theater. For six consecutive nights, the Jackson brothers entertained thousands of Filipino fans, showcasing their exceptional talent and charisma in what would be remembered as an unprecedented musical marathon. At a time when international acts visiting the Philippines were rare, this week-long engagement stood as a testament to The Jackson 5’s global appeal and the Philippines’ burgeoning love for international music.
Media Appearances and Local Reception
Aside from their electrifying performances, The Jackson 5’s visit was notable for their engagement with the local media and fans. A highlight of their promotional activities was their guest appearance on “Student Canteen,” a popular noontime variety show of that era. This appearance was not just about promoting their concerts; it was a bridge between the international superstars and their Filipino fans, offering a glimpse into the personalities behind the music.
Daily Express/ February 13, 1976.
Eddie Ilarde, the host of “Student Canteen,” fondly recalled the group’s visit, particularly noting Michael Jackson’s affability. Michael, even at a young age, showed a remarkable ability to connect with people. Ilarde’s recounting of Michael’s friendly demeanor and subsequent mentions of the Philippines in a U.S. concert highlight the deep impression the Filipino fans left on him.
