The Mark Eden bust developer was a device and regimen that promised to enlarge woman’s breast. This product was built in the early 1960s and marketed in women’s magazines during the 1960s and 1970s. Their ads claimed lofty and impossible results such as “For thousands, Mark Eden has transformed flat bustlines into the firm, shapely fullness.”
The product looked like a clamshell device with a spring to provide resistance and it came with a regimen of exercises. The Mark Eden bust developer was sold in two different versions, the only difference being the wording on the accompanying booklet. The earlier book was so much more effusive in its claims, something it later had to tone down under threat of mail fraud.
The United States Postal Service repeatedly attempted to shut the Mark Eden business due to false and misleading claims. The Mark Eden slightly modified their advertisement and brought suit against the postal services. The Mark Eden bust developer was one of several body and exercise products marketed by Feather, who also sold various other slimming and body modification products. In 1981, Feather was indicted on 11 counts of mail fraud. In settlement of this case, in 1983 the Mark Eden bust developer disappeared from the market, along with Feather’s other body image products. The Feather was made to pay a $1.1 million fine.
