In the 1970s, Los Angeles took New York City’s place as pop music’s capital. Music styles developed due to a willingness to abandon the past, an easygoing attitude, the early stirrings of the personal development movement, and a new wave of young entrepreneurs. Architecture, clothing trends, and cultural movements pushed the boundaries of the status quo. Los Angeles County is home to architecturally and culturally significant sites associated with the decade.
The aerospace industry became the key to Los Angeles’ new fashionability and economic buoyancy after the Cold War. As a result of war production and migration, Los Angeles became an industrial and financial giant. Los Angeles began to assemble more cars than any other city, manufactured more tires than any other city except Akron, Ohio, made more furniture than Grand Rapids, Michigan, and stitched more clothes than any other city.
Here are some stunning vintage photos of Los Angeles in the late 1970s by John Margolies.
It’s true, America used to be cooler before corporate took over.
The McDonladization of society
During the 1970s, the middle class grew large enough that most Americans (including Californians) were able to afford a house and live comfortably on one income. Since then, things have gone downhill.
Hoot Owl Cafe is terrifying.
Batcafe
Good ol’ south gate for ya… I actually grew up off long beach blvd in south gate. I wonder where this was at
Needs more smog
From the 1960s to the early 1980s, my great grandpa owned a gas station somewhere off Wilshire.
What happened to it?
Great question! He sold it once he retired and moved to Palmdale. I can’t find the address of the one on Wilshire, but he shared one with a family friend off of sunset and north vista. Now it looks like a motel / parking lot. In the 1940s, my other great grandpa had an auto camp / diner in Thousand Oaks.
Good lord it looked bad