The Ambassador Cinema wasn’t just a place to watch films; it was a Dublin institution. For decades, it entertained generations of moviegoers, but in the 1970s and 80s, it also became a showcase for the artistic talent of signwriter Kevin Freeney. His hand-painted posters, displayed prominently on the cinema’s facade, were more than just advertisements; they were works of art that captured the spirit of the films they promoted.
Freeney’s first commission for the Ambassador was in 1978, for Sean Connery’s “The First Great Train Robbery.” His bold, colorful design, featuring a train steaming across the canvas, immediately caught the eye and drew crowds to the cinema. This marked the beginning of a long association with the Ambassador, where his artwork became synonymous with the cinema itself.
He worked in the backroom of the cinema, using brushes and paints to create his masterpieces. He would study the film’s promotional materials, sketching out his ideas before transferring them to the large canvases. His nephew often assisted, helping to mix paints and prepare the canvases.
Freeney’s style was distinctive, characterized by bold colors, dynamic compositions, and a touch of humor. He captured the essence of each film, whether it was a Hollywood blockbuster or an independent art-house flick. His posters were not just advertisements; they were interpretations of the films, offering a unique perspective on their themes and characters.
His work attracted attention beyond Dublin. Film distributors and even actors admired his talent, recognizing the artistry and craftsmanship in his creations. His posters became collectors’ items, sought after by film enthusiasts and art lovers alike.
