In August 1958, Walker Evans, a photographer known for his straightforward style, took on an assignment for Fortune magazine. His task was to capture the essence of a Rolls-Royce Owners Club meet in Montreal. This event brought together about 100 classic cars, showcasing models from the early 1900s to the mid-1930s, though newer models were also present, reflecting the club’s evolving nature.
The Cars as Characters
Evans approached the cars not just as machines but as characters with their own stories. Each photograph he took was meticulous, focusing on details that might go unnoticed at first glance. He captured the gleaming chrome, the elegant curves of the car bodies, and the intricate designs that made each Rolls-Royce unique. These images were more than mere photographs; they were portraits of luxury and engineering excellence..
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The Setting
Montreal provided a picturesque backdrop for the meet. Evans used the city’s architecture and the natural light of August to enhance the grandeur of the cars. The black-and-white photos he produced gave the Roll-Royce vehicles a timeless quality, making them stand out against the urban landscape or the more rustic settings where some cars were displayed.
While the cars were the stars, Evans didn’t ignore the people. He photographed owners beside their prized possessions, often in period attire that matched the era of their cars. These images provided a human element, showing the pride and passion of the owners. It wasn’t just about wealth; it was about appreciation for a piece of automotive history.
Photographic Technique
Walker Evans was known for his use of a large-format camera, which allowed for detailed shots with great depth. In his Rolls-Royce series, this technique brought out the texture of leather seats, the shine of the paint, and the fine details of the car badges. His choice of black-and-white film over color added a layer of nostalgia and classic elegance to each photo.
One of the standout aspects of these photographs was how Evans captured the details. Close-ups of the Spirit of Ecstasy, the iconic hood ornament, or the intricate grille work showed the craftsmanship involved in making each Rolls-Royce. These weren’t just cars; they were art pieces on wheels, and Evans treated them as such with his lens.
