Several things were once deemed ephemeral but are now highly valued. For example, comic books from DC and Marvel, many vintage music magazines, and old newspapers. Sweets and candy wrapping papers. A quick turnaround in pleasure now comes with a higher price tag than its original RRP.
Karel Grosz was arguably the most excellent illustrator of Golden Age Hollywood movie posters. Today, Grosz’s work (if you can find it) sells for hundreds of thousands of dollars. It’s not simply that he designed posters for some of the most memorable horror films ever made or that his work is rare. No, no, and no again! He created masterpieces.
Grosz created posters that gave the movie a sense without revealing anything about it. They had a sense of fear, thrill, joy, and forbidden delights. In contrast to the artists who followed him, He-Reynold Brown, Albert Kallis, and Frank McCarthy-Grosz never gave spoilers in his work.
Karoly Grosz was born in Hungary sometime around 1896. Little is known about his early years. He arrived in America in 1921. A movie company hired him to create advertising material, posters, ephemera, ephemera to bring in customers. A few years later, Universal Pictures hired him. Grosz created classic posters for Dracula, Frankenstein, The Mummy, The Old Dark House, Murders in the Rue Morgue, and The Invisible Man over the next eight years, until his early death. During his time at Universal, he designed or oversaw hundreds of posters. He also provided ideas to producers and movie directors. Providing director James Whale with suggestions such as having bolts in Frankenstein’s Monster’s neck and a flat head.
