The temperance movement was an effort in the 1910’s in the United States to reduce alcohol consumption. It actually led to Prohibition.This image is taken from book entitled “Memories of the Crusade: A Thrilling Account of the Great Uprising of the Women of Ohio in 1873, Against the Liquor Crime” The reason why the women are holding this sign for this picture is because they did not want a man that would drink because in most cases the women and children would be beaten, and the men would spend all of their money on the alcohol. This is a terrible issue of the time and it needed to be fixed, so women got together and protested and made sure that men knew their stance on the subject of alcohol.