During the 1970s, the formal dress code shifted within office wear, affecting how we dress for work. For example, men began wearing fewer suits for a more casual look known as “business casual”. In contrast, women changed their dress codes more as they traded dresses/skirts for pants. So, while dress codes were still in place within the office, they began to reflect the everyday fashion trends people were following.
During the early 1970s, a San Francisco Bay-based commercial photographer took these portraits of American office workers.