The 1970s were a time of great change and self-expression, and one of the most iconic symbols of this era was the “pornstache.” A thick, bushy mustache that was often paired with a feathered haircut and an open shirt, the pornstache was a staple of 1970s fashion. But it wasn’t just a fashion trend – it was also a marketing tool.
Cigarette companies in the 1970s often used the pornstache as a way to sell their products. They would feature men with thick, bushy mustaches in their advertisements, often with a cigarette dangling from their lips. The idea was that the pornstache was a symbol of masculinity and sophistication, and that men who smoked cigarettes were more likely to be seen as attractive and desirable.
One of the most famous examples of a pornstache cigarette ad is the “Marlboro Man.” The Marlboro Man was a cowboy who was featured in a series of advertisements for Marlboro cigarettes. He was depicted as a rugged, masculine figure with a thick, bushy mustache and a cigarette dangling from his lips. The ads were incredibly successful, and the Marlboro Man became one of the most recognizable figures in advertising.
But the Marlboro Man wasn’t the only example of a pornstache cigarette ad. Many other cigarette companies used similar imagery in their advertisements. For example, the Kent cigarette company featured a man with a thick, bushy mustache in their ads, while the Winston cigarette company featured a man with a similar mustache and a cigarette dangling from his lips.
The use of the pornstache in cigarette ads was not just a marketing gimmick – it was also a reflection of the cultural attitudes of the time. In the 1970s, there was a growing trend towards masculinity and machismo, and the pornstache was seen as a symbol of this trend. Men who wore mustaches were seen as more masculine and attractive, and the cigarette companies were quick to capitalize on this trend.
