In June 1996, Vogue US featured an unforgettable editorial titled “Good Morning Vietnam.” This editorial was shot by Bruce Weber, a renowned photographer known for his striking images and unique storytelling. The focus of this photo shoot was the famous supermodel Kate Moss. The combination of her beauty and Weber’s artistic vision created a memorable series of photographs that captured the spirit of Vietnam.
The Arrival in Saigon
The adventure began with a massive crate that arrived in Saigon. Bruce Weber described the crate as being large enough for a small elephant. Inside was a stunning dress designed by John Galliano, a famous fashion designer from Paris. The challenge of photographing in Vietnam was significant. Transporting a large dress while navigating the bustling streets of Saigon added to the excitement and difficulty of the shoot.
Weber and his team quickly became immersed in the vibrant chaos of Saigon. The streets were filled with hundreds of motor scooters. Families often rode together on these tiny vehicles, sometimes carrying large items like windows and mattresses. The scene was lively and unpredictable, making it hard to focus on their mission. In the midst of this, Weber and his team, including Chris and Terry Lawrence, found comfort in their van, which was adorned with white cotton seats and floral embroidery. They enjoyed hot tea and Pringles while planning their next steps.
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Searching for the Perfect Companion
From the moment they arrived, Weber was determined to find an elderly Vietnamese man to photograph with Kate Moss. He envisioned an older man with a beard who could add depth to the images. This became his obsession throughout the trip. He imagined how the contrast of the man’s age and experience would complement Kate’s youthful beauty.
As they explored Saigon, Weber kept his eyes open for the right person. He hoped to capture a moment of connection between Kate and an older Vietnamese man. The search was challenging, but the vibrant city continued to inspire him.
Visiting The Sunshine School
On their second day in Vietnam, the crew visited The Sunshine School. This school was founded by Christina Noble, an Irishwoman known for her work with orphaned children in Vietnam. She wrote a book called *Bridge Across My Sorrows*, detailing her experiences. At the school, Noble provided medical care and clothing for children in need.
Kate, along with Brana Wolf, the Vogue editor, and the crew, spent time playing with the children. This experience was heartwarming and meaningful. Weber captured many photos of Kate interacting with the kids. He felt a deep connection to her during this time, realizing how special it was to photograph her in such a joyful environment.
The Big Moment
On the final day of the shoot, the long-awaited moment arrived. The crate containing the John Galliano dress was finally opened in a remote field north of Saigon. The location was serene and reminded Weber of his ranch in Montana. Brana, Nan, Kim (their guide), and Terry helped unpack the enormous dress. It took several people to carry it and get Kate dressed.
As the sun began to set, painting the sky with beautiful colors, an unexpected event took place. An elderly Vietnamese farmer appeared, walking toward them. He had a white beard and wore pajamas that strangely matched Kate’s stunning dress. This added a layer of magic to the moment.
Kim, their guide, approached the farmer and asked him where he was headed. He replied that he was walking across the field to say goodnight to his grandchildren. This simple, warm answer made the scene feel even more special. Kim then asked if he would be willing to pose with Kate. The farmer graciously agreed, bowing his head in a respectful gesture.
As the farmer’s grandchildren came out to see what was happening, they were amazed to see their grandfather about to be photographed with a beautiful young model. The moment was both surreal and touching. Weber captured the scene as the farmer and Kate stood together, creating a striking contrast. The photographs showed a blend of cultures and generations, deepening the narrative of the editorial.
After the photo was taken, the elderly man quietly left, disappearing into the soft evening light. This moment perfectly encapsulated the spirit of the shoot. It was a beautiful blend of fashion, culture, and humanity.
