The 1960s were a decade of revolution, not just on the streets but also in the world of fashion. Bold colors, geometric patterns, and a youthful rebellion against traditional styles defined the era. Capturing this energy with a unique lens was Italian photographer Gianni Penati, whose work became synonymous with the decade’s innovative fashion scene.
Born in Turin in 1930, Penati wasn’t always surrounded by the glamour of fashion photography. He honed his skills in his native Italy before making a pivotal move to New York City in 1964. This bustling metropolis, pulsating with creative energy, became the perfect backdrop for Penati’s fresh perspective.
He broke away from the stiff poses and staged backdrops, opting for a more dynamic approach. He embraced natural light and on-location shoots, capturing models in motion against the backdrop of the city streets or vibrant sets.
Penati’s talent quickly attracted the attention of leading fashion magazines like Vogue and Harper’s Bazaar. He collaborated with renowned editors like Diana Vreeland, bringing their bold visions to life through his lens. He photographed some of the most iconic models of the era, including Twiggy, Veruschka, and Lauren Hutton, capturing their unique personalities and effortlessly cool style.
