The Vibrant 1967 Summer of Love in San Francisco

Thousands of hippies from across the country converged on San Francisco during the Summer of Love in 1967. Many were college students on summer break who left come autumn; others stayed to witness the Haight’s gradual decay into a cultural wasteland.

Photographer James Marshall was one of those young people. He was attracted to the city’s Haight-Ashbury district by the explosion of culture – in music and fashion, in politics and mind-expanding drugs. Marshall was there to work, not like the hordes of flower children who washed up in the summer’s bohemian enclave. He was employed by the biggest record labels in the business to create a visual record of what Hunter S. Thompson called “the crest of a high and beautiful wave.”

#1 Dancing in the Panhandle, June 1967.

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#2 Janis Joplin on her bed, taken in her apartment on Lyon Street, December 1967.

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#3 The Who during their stop in San Francisco, where they played two concerts at The Fillmore, June 16 & 17, 1967.

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#4 The famous corner of Haight-Ashbury streets, June 1967. The Unique Men’s Shop is now a Ben & Jerry’s ice cream shop.

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#5 Panhandle crowd at Hells Angels’ Thanks for Diggers New Years Day Wail, January 1, 1967.

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#6 Jimi Hendrix performing onstage at a free concert in the Panhandle, June 19, 1967.

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#7 People dancing and enjoying the Human Be-In at Golden Gate Park Polo Fields, January 14, 1967.

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#8 Jerry Garcia and Carolyn “Mountain Girl” Garcia on the steps of the Grateful Dead house at 710 Ashbury Street, May 1967.

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#9 The Straight Theater on Haight Street, September 1967.

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#10 Krishna’s Kirtan, a sacred chant music group, on the Diggers truck during the Ratha-Yatra Festival on Haight Street, July 9, 1967.

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#11 A family driving down Haight Street, looking at hippies, June 1967.

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#12 Eric Clapton playing guitar in Jim Marshall’s apartment on Union Street, August 1967.

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#13 Hells Angels Thanks for Diggers New Years Day Wail free concert in the Panhandle, January 1, 1967.

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#14 Timothy Leary, Allen Ginsberg, and Gary Snyder onstage telling everyone to “Turn on, tune in, and drop out” at the Human Be-In at Golden Gate Park Polo Fields, January 14, 1967.

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#15 Jorma Kaukonen, Spencer Dryden, and Grace Slick during a photo shoot in Golden Gate Park, May 1967.

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